Consultant: what happened when you acted

For after a client implemented your advice and got a result. Asks for the before and after of actually acting on the recommendation.

The strongest consulting proof is not that your advice sounded smart, but that acting on it changed something measurable. Waiting until implementation has produced results lets the client testify to outcomes, not promises. Copy it free and make it yours.

Subject

Now that you have acted on it

Email body

Hi {{name}},

It has been long enough since our {{product}} work that you have put the recommendations into practice, and from what I can see, they are paying off. That is the part that matters to me.

Would you share in your own words what happened once you acted on the advice? The situation before you made the changes, and the result you are seeing now that you have. A concrete shift, a metric that moved or a problem that stopped recurring, is the proof that means the most. A couple of sentences does the job.

{{link}}

I advise on my own, and prospective clients always want to know whether the advice actually works in the real world, not just on paper. Your before and after answers that better than I ever could. Feel free to type it or send a short clip.
{{sender_name}}

The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.

{{product}}Your product, service, or business name.

{{sender_name}}Your name. It also becomes the From name and the reply-to address.

{{link}}The link to where they leave their words. It becomes the button in the email.

Why this one works

What makes this a good ask

Targets the post-implementation window when real results have appeared
Asks for before and after of acting, proving advice works in practice not theory
Invites a moved metric or a problem that stopped recurring as concrete evidence
Addresses the core consulting objection: does the advice actually work

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

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