How do I add a Trustpilot widget to my website?
Trustpilot's official widgets are called TrustBoxes. Log in to Trustpilot Business, open the TrustBox library under Integrations, pick a widget, copy its code and paste it into the BODY of your page. On the Free plan you get the Review Collector, which asks visitors for a review but shows none. Widgets that show your TrustScore start on Plus ($319 a month) and widgets that show review text on Premium ($799 a month), both per domain and billed annually.
Trustpilot's brand guidelines ask businesses to show Trustpilot content only through TrustBoxes in their plan. For everything Trustpilot does not hold, such as Google reviews and testimonials you collect, use a second widget next to the TrustBox.
How do you add a TrustBox to your website?
You add a TrustBox by choosing one in Trustpilot Business, copying its code and pasting it into your page. It takes about ten minutes; here are the five steps, including the one Trustpilot leaves out.
- 01
Open the TrustBox library
Log in to your Trustpilot Business account and find TrustBoxes under Integrations. The list you see is the list your plan includes.
- 02
Pick and style a TrustBox
Choose a widget, set its size, theme and language, and preview it. On the Free plan this is the Review Collector, which asks visitors to write a review.
- 03
Copy the code
Trustpilot gives you two pieces: a script for the HEAD of your site and the TrustBox code for the BODY, where the widget should appear.
- 04
Paste it into your site
Use a Custom HTML block in WordPress, Embed HTML in Wix, a Code block in Squarespace or a Custom Liquid section in Shopify. Trustpilot's WordPress and Shopify apps skip the code entirely.
- 05
Add the rest of your proof
A TrustBox shows Trustpilot only. Put your Google reviews, G2 or AppSumo reviews and the testimonials you collect into a testimonials.ltd widget and paste its snippet beside the TrustBox.
Boost your conversion rates, increase basket size, and reduce cart abandonment by putting TrustBox widgets on your site.
What does each Trustpilot plan let your widget show?
The Free plan lets your widget collect reviews, Plus lets it show your TrustScore, and Premium lets it show review text. We read Trustpilot's plans page on 4 November 2026; the widget counts below are Trustpilot's own.
- Free:the Review Collector TrustBox. Trustpilot's blog for free users says it plainly: “With the Free plan, you can leverage the Review Collector TrustBox.” Some help pages also list the small Micro Review Count.
- Plus, from $319 a month:“10 widgets to collect reviews & showcase TrustScore”. Your score and stars, kept current.
- Premium, from $799 a month:“21 widgets to showcase TrustScore & testimonials”. This is where carousels and grids of real review text begin.
- Enterprise: 23 widgets, priced by Trustpilot's sales team.
Sources: Trustpilot plans and Trustpilot's guide for free users. Prices are per domain and billed annually, so a business with two websites pays twice.
Can you use a third-party Trustpilot widget?
Many tools copy Trustpilot reviews into their own widget. Here is what Trustpilot's guidelines say, and what our import does.
Use any unauthorised widgets or applications to display Trustpilot content, including reviews, TrustScore and Star Rating.
That line sits in the guidelines' list of things not to do, next to “Use any resources that fall outside of your Trustpilot plan.” The same page lists “an unofficial third-party application used to display Trustpilot content” and “content which is not up to date” as misuse. A screenshot of your score counts too.
Our import does one job: it brings the reviews customers wrote about your own business onto your own site, word for word, each with the reviewer’s name, date and a link back to the original. It is a one-time copy you run yourself, and testimonials.ltd is an independent tool, not a Trustpilot partner. If you pay for a Trustpilot Business plan, a TrustBox can show your live TrustScore while testimonials.ltd shows your Trustpilot reviews next to everything Trustpilot does not hold.
Which option fits your business?
If Trustpilot holds most of your reviews, a TrustBox fits; if your proof is spread across many sites, a second widget does. Five routes, compared on what visitors see, whether it stays current, what it costs and where it fits. TrustBox rows are from Trustpilot's plans page.
| Option | Who makes it | Shows review text | Updates itself | Cost shape | Best for |
|---|---|---|---|---|---|
| Free TrustBox | Trustpilot | No. The Review Collector asks for reviews | Yes | Free | Getting more Trustpilot reviews |
| Plus TrustBoxes | Trustpilot | Your TrustScore and stars, per the plans page | Yes | From $319 a month per domain, billed annually | A live score badge |
| Premium TrustBoxes | Trustpilot | Yes, review text (testimonial widgets) | Yes | From $799 a month per domain, billed annually | Carousels of Trustpilot reviews |
| Syncing tools | EmbedSocial, Elfsight, WiserReview | Yes | Yes, on the tool's schedule | Monthly plan; free tiers carry branding and view caps | Not covered by Trustpilot's guidelines |
| Import and own | testimonials.ltd | Yes, word for word | No, you run the import again | One payment, no monthly fee | Your other reviews and testimonials, next to a TrustBox |
When the free TrustBox is enough: you want more Trustpilot reviews and a way for visitors to leave one. Install the Review Collector and stop there. When a paid TrustBox is worth it: Trustpilot is where most of your reviews live and $319 to $799 a month is a fair price for a widget that stays current on its own. Syncing tools such as Elfsight start free, but their free plan caps views at 200 a month and shows their branding.
When testimonials.ltd wins: your proof lives in more places than Trustpilot. Google reviews, G2 and Capterra, AppSumo, the Chrome Web Store and the replies customers send you all go into one widget, each card marked with where it came from, styled to match your site.
What does the rest of your proof look like on one widget?
It looks like a wall of cards, each with the review text, stars, the reviewer's name and photo. This is our wall widget on a test page, captured from the real embed script. The reviews are real LigoSocial reviews, from AppSumo, the Chrome Web Store and LigoSocial's own testimonial form.
Import them by chat
Connect Claude or ChatGPT to testimonials.ltd and paste a link: your Google Maps listing, a G2 or Capterra page, an app store listing. Reviews arrive with each reviewer's name, photo, rating and date, word for word. Free workspaces import 25 reviews a month; paid plans import all of them.
See how the import worksShow them in any of 10 formats
Imported reviews sit next to the testimonials you collect with your own form. Pick the format that fits the spot, filter by label, sort by newest or highest rated, and paste one snippet:
Where to paste the snippet
- WordPressAdd a Custom HTML block where the reviews go, paste, update the page.
- WixAdd, then Embed Code, then Embed HTML, and paste into the code box.
- SquarespaceAdd a Code block to the section and paste.
- ShopifyOnline Store, Themes, Customize, add a Custom Liquid section, paste.
- WebflowDrag a Code Embed element onto the page, paste, publish.
Two rules for any review widget
Keep every word and say where it came from. Editing a review turns it into your words. Our cards never change the text and show the source site's logo where we have it.
If you pick, do not call it everything. Showing your best reviews is normal. The FTC's 2024 rule on reviews bars suppressing negative ones or presenting a selection as all of them.
And skip the promise of search stars: Google's review snippet rules exclude reviews copied from other sites.
On WordPress or Shopify, Trustpilot's own app is the fastest route to a TrustBox: the Trustpilot Reviews plugin adds widgets without any code. For your other reviews, our guide to testimonial widget plugins covers the same builders.
Questions people ask
Short answers to what business owners ask most about Trustpilot widgets and plans.
What is a Trustpilot widget?
A Trustpilot widget is a block of code that shows your Trustpilot rating, review count or reviews on your own website. Trustpilot calls its official widgets TrustBoxes. Other tools, such as EmbedSocial or Elfsight, also sell Trustpilot widgets, but those are not made by Trustpilot.
Is the Trustpilot widget free?
One is. On the Free plan Trustpilot offers the Review Collector TrustBox, which invites visitors to leave a review but does not display your reviews. Widgets that showcase your TrustScore come with paid plans, starting with Plus at $319 a month per domain, billed annually, and widgets that show testimonials start on Premium at $799 a month (Trustpilot plans page, checked 4 November 2026).
How can I add Trustpilot reviews to my website?
Log in to Trustpilot Business, open the TrustBox library under Integrations, pick a TrustBox your plan includes, copy the code and paste it into the BODY of your page. On WordPress or Shopify you can install Trustpilot's own app instead and choose the TrustBox there.
Why is my Trustpilot widget not showing?
Check four things. The TrustBox script must be in the HEAD of every page that shows the widget, not only the BODY code. The TrustBox must be one your plan includes, so a Premium layout on a Free account shows nothing. Ad and content blockers often hide TrustBoxes, so test in a clean browser. And on single-page apps built with React or Vue, the widget has to be loaded again after each route change.
Can I use a third-party Trustpilot widget?
Trustpilot's brand guidelines ask Business account holders to display Trustpilot content through TrustBoxes and list unofficial third-party applications as misuse, so read them if you hold a Business account. testimonials.ltd does something narrower: it imports the reviews customers wrote about your own business, word for word, with a link back to each original. It is an independent tool, not affiliated with or endorsed by Trustpilot.
How much does Trustpilot cost per month?
The Free plan costs nothing. On Trustpilot's plans page Plus starts at $319 a month and Premium at $799 a month, both per domain and billed annually, and Enterprise is priced by sales. Check the plans page for your region, since the figures change.
Does Trustpilot have an API?
Yes. Trustpilot has APIs for invitations, service reviews and product reviews, and its own integration guidelines govern how you may display what they return. For most sites a TrustBox is the simpler route, because it needs no code beyond the snippet.
Can I show Trustpilot reviews next to my Google reviews?
Yes, as two widgets on one page: a TrustBox for Trustpilot and a testimonials.ltd widget for Google, G2, Capterra, AppSumo and the testimonials you collect. Each keeps its own logo and links, so visitors can see where every review came from.
Can companies remove bad reviews on Trustpilot?
Not because they dislike them. A business can report a review that breaks Trustpilot's guidelines, for example one that is fake or contains personal information, and Trustpilot decides. On your own widget you choose what to show, but the US FTC's 2024 rule bars presenting a filtered selection as all of your reviews.
Can testimonials.ltd import my Trustpilot reviews?
Yes, for your own business. Paste trustpilot.com/review/yourdomain.com into Claude or ChatGPT with our connector and each review your customers left comes across with its text, star rating, title, reviewer name, profile photo, date and a link back. It covers every language and only the business you link. It is a one-time copy, so run it again to add newer reviews; reviews you already have are skipped. testimonials.ltd is independent and not a Trustpilot partner.
Will a Trustpilot widget give me stars in Google?
Not for your company reviews. Google's review snippet guidelines say not to aggregate reviews or ratings from other websites, and pages about a business that controls its own reviews are not eligible for star snippets.
What is better than Trustpilot for showing reviews?
It depends on where your reviews live. If most of them are on Trustpilot and you pay for Premium, TrustBoxes are hard to beat because they stay current. If your proof is spread across Google, G2, app stores and customer emails, a widget that holds all of it in one place does more for the visitor, and testimonials.ltd is one you pay for once.