Email templates/General and all-purpose
General and all-purpose

A fill-in-the-blank way to share your take

A low-friction ask that hands the customer a ready-made sentence template so they never face a blank box.

The single biggest reason people skip a testimonial ask is the intimidating empty box, so this template removes it entirely with a fill-in-the-blank prompt. It works because it converts an open-ended favor into a tiny task anyone can finish in seconds. Copy it, keep the prompt or adapt it to your product, and make it yours.

Subject
I made this stupidly easy, {{name}}
Email body
Hi {{name}},

I know a blank text box is the worst, so here is a head start. Just finish this line about {{product}}: "I was ______, and now I ______."

That is genuinely all I am after, your honest take in one quick sentence. Swap in whatever is true for you, fix it up or leave it rough, and you are done. Prefer talking? Record a quick video saying the same thing.

{{link}}

Words from real users like you are what keep our small team going, more than you would think. Thank you for taking a moment.
{{sender_name}}
The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.
{{product}}Your product, service, or business name.
{{sender_name}}Your name. It also becomes the From name and the reply-to address.
{{link}}The link to where they leave their words. It becomes the button in the email.
Why this one works

What makes this a good ask

  • Hands over a fill-in-the-blank so there is no blank-page fear
  • Models the exact format you want back
  • Names that the blank box is the real barrier
  • Gives a video alternative for non-writers

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

Start with testimonials.ltd