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General and all-purpose

The gentle second nudge

A kind follow-up for people who did not reply the first time. It assumes good faith and makes saying yes even easier.

Subject
No worries if not, {{name}}
Email body
Hi {{name}},

I know inboxes are a lot, so this is a gentle nudge in case my last note slipped by. No pressure at all.

If {{product}} has been good to you, one honest line in your own words is plenty, and it genuinely helps the next person decide. If now is not the time, that is completely okay.

{{link}}

We are a small team, so each note from a real person like you genuinely matters. Thank you either way, {{name}}.
{{sender_name}}
The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.
{{product}}Your product, service, or business name.
{{sender_name}}Your name. It also becomes the From name and the reply-to address.
{{link}}The link to where they leave their words. It becomes the button in the email.
Why this one works

What makes this a good ask

  • Assumes a busy inbox, never guilt, so it stays warm.
  • Shrinks the ask to a single line to remove any friction.
  • Repeats the link so they do not have to dig for it.
  • Gives them an easy out, which paradoxically lifts replies.

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

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