Beauty and salon

Salon: for returning clients

For clients who rebook regularly. Built on trust and relationship, asking why they keep coming back to you.

In beauty, loyalty is built on the relief of being understood, of not having to re-explain yourself each visit. This template speaks to long-standing clients about that trust, asking why they keep choosing you and turning years of rebookings into reassurance for new faces. Copy it free and make it yours.

Subject

Always a joy to see you

Email body

Hi {{name}},

You keep coming back for {{product}}, and that kind of trust is something we never take lightly.

Since we have grown familiar over your visits, would you tell others why you keep choosing us? What keeps you in our chair, and how it feels to have someone who just gets what you want. You do not need perfect words, your own are best. A couple of lines is plenty.

{{link}}

We are a small team, and a word from a client who has stuck with us speaks to new faces in a way we simply cannot do for ourselves. Thank you for your loyalty all this time, {{name}}.
{{sender_name}}

The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.

{{product}}Your product, service, or business name.

{{sender_name}}Your name. It also becomes the From name and the reply-to address.

{{link}}The link to where they leave their words. It becomes the button in the email.

Why this one works

What makes this a good ask

Built on relationship and repeat trust, key in beauty
Someone who just gets what you want names a real loyalty driver
Frames the ask as honoring a long relationship
Positions a loyal client's word as uniquely credible

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

Start with testimonials.ltd

More templates to try

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