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Subscription box

Subscription box: after your first box

For subscribers after their very first box arrives. Captures the first impression of the whole experience.

A subscription box lives or dies on its first impression, the moment a new subscriber decides whether the experience matches the promise. This template catches that reaction while it is fresh, asking what the opening felt like and giving prospects an honest preview of what they are joining. Copy it free and make it yours.

Subject
How was box one?
Email body
Hi {{name}},

Your first {{product}} box has landed, and I am genuinely curious how it felt to open it.

A first box is all about that opening moment, so I wanted to ask while it is fresh. Would you share what you thought as you went through it? What caught your eye, and whether it felt like the experience you hoped for. A sentence is plenty, and there is no need to polish it. A photo of your unboxing is always a treat to see.

{{link}}

We are a small team curating each box by hand, and a few honest words from someone on their very first one help newcomers know what they are signing up for. Thank you for giving us a try, {{name}}.
{{sender_name}}
The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.
{{product}}Your product, service, or business name.
{{sender_name}}Your name. It also becomes the From name and the reply-to address.
{{link}}The link to where they leave their words. It becomes the button in the email.
Why this one works

What makes this a good ask

  • Captures the make-or-break first-box impression
  • Asks about the curated experience, not just the items
  • Times the ask to the fresh unboxing moment
  • Hand-curation framing personalizes the small-team nudge

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

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More templates to try

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