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General and all-purpose

Tell me what nearly stopped you

A founder-personal ask that explicitly invites honest, even critical input about hesitations before signing up.

The most persuasive customer words often name the doubt the reader is feeling right now, so this template asks directly what nearly stopped them. It works because inviting honesty instead of praise produces specific, believable words that handle objections for you. Use it, keep the founder-direct tone, and make it yours.

Subject
What nearly stopped you, {{name}}?
Email body
Hi {{name}},

I am not after glowing praise here, I am after the honest version. What almost stopped you from giving {{product}} a try, and what made you go for it anyway?

The real, slightly messy answer is the useful one. If something still bugs you, say that too. A few honest words in your own words are exactly what I want, typed or in a quick video, whichever is easier.

{{link}}

We are a small team trying to get this right, and candid notes from people like you are how we actually improve. Thank you for being straight with me.
{{sender_name}}
The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.
{{product}}Your product, service, or business name.
{{sender_name}}Your name. It also becomes the From name and the reply-to address.
{{link}}The link to where they leave their words. It becomes the button in the email.
Why this one works

What makes this a good ask

  • Inviting honesty over praise yields more credible words
  • Founder voice makes candor feel safe and welcome
  • The hesitation prompt surfaces relatable objections
  • Welcomes criticism, which builds reader trust

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

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