A 20-second video beats typing

A video-first request that leads with how easy a short clip is, with typing offered as the fallback.

Many customers assume a video testimonial is a big production, so this template flips that by framing a quick phone clip as faster and easier than writing. It works because it lowers the perceived effort of the highest-converting format you can collect. Take it, point the link at your video capture page, and make it yours.

Subject

Faster than typing, {{name}}

Email body

Hi {{name}},

Honestly, the easiest way to share your experience with {{product}} is not typing at all. A 20-second video from your phone, just you talking, beats any polished paragraph.

No script needed: say what you were stuck on, then what {{product}} changed. Mess-ups and "ums" are welcome, they make it real. If you would rather write a couple of lines, that works perfectly too.

{{link}}

We are a small team, and seeing a real face and voice helps the next person trust us in a way nothing else does. Thank you for considering it.
{{sender_name}}

The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.

{{product}}Your product, service, or business name.

{{sender_name}}Your name. It also becomes the From name and the reply-to address.

{{link}}The link to where they leave their words. It becomes the button in the email.

Why this one works

What makes this a good ask

Positions video as the easier path, not the harder one
Removes script anxiety by welcoming imperfection
Keeps typing as a genuine fallback
Explains why video specifically helps build trust

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

Start with testimonials.ltd

More templates to try

General and all-purposeThe simple honest askRead and select General and all-purposeThe one-sentence askRead and select General and all-purposeA personal note from the founderRead and select

Back to all email templates