Agency: retainer renewal, why you stay

For an ongoing retainer client at a renewal or milestone moment. Asks why they continue the relationship rather than treating it as a one-off wrap.

Renewal moments are the most underused testimonial trigger in agency work, because a client who just chose to stay has effectively already endorsed you. This template captures that decision while it is fresh and turns it into proof a prospect can read. Copy it free and make it yours.

Subject

A quick note as we renew

Email body

Hi {{name}},

We just rolled into another stretch of working together on {{product}}, and I wanted to pause and say how much that ongoing trust means to us.

Since you have seen us across more than one project now, would you put into your own words why you keep us around? What you were getting from another arrangement before, and what made you decide to stay. A specific result or a number you can point to is worth more than any claim we could make about ourselves, and two or three sentences is plenty.

{{link}}

Most of our roster comes from clients quietly telling a peer they trust us, so a few honest words from someone we have worked with this long carry real weight. If you would rather record a quick voice note than type, that works just as well.
{{sender_name}}

The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.

{{product}}Your product, service, or business name.

{{sender_name}}Your name. It also becomes the From name and the reply-to address.

{{link}}The link to where they leave their words. It becomes the button in the email.

Why this one works

What makes this a good ask

Anchors on the renewal moment so the ask feels natural, not random
Asks the loyalty question directly which surfaces the strongest proof
Offers voice note as a friction-remover for busy ongoing clients
Invites a specific result or number rather than generic praise

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

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