B2B and enterprise

B2B: after your careful evaluation

For after a client onboarded through a thorough procurement or buying process. Acknowledges the diligence and asks what tipped the decision.

Buyers who put you through a rigorous process are the perfect voices to reassure the next rigorous buyer, because they speak the language of diligence. Asking what ultimately tipped their decision surfaces the deciding factor a cautious prospect needs. Copy it free and make it yours.

Subject

A note on the decision you made

Email body

Hi {{name}},

Now that {{product}} is up and running on your side, I keep thinking about how thorough your evaluation was before you chose us. That kind of diligence is exactly the sign of a team we want to work with.

Would you be willing to share, in your own words, what ultimately tipped the decision our way? The concerns you were weighing during the process, and what gave you the confidence to move forward. The specific factor that settled it is precisely what the next careful buyer needs to hear. A few sentences is plenty, and I know an internal sign-off may be needed before you can share publicly, which is completely fine.

{{link}}

We earn most of our customers the same way we earned you, by standing up to scrutiny, so an honest account from a team that did its homework is invaluable to us. Whenever you have the bandwidth.
{{sender_name}}

The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.

{{product}}Your product, service, or business name.

{{sender_name}}Your name. It also becomes the From name and the reply-to address.

{{link}}The link to where they leave their words. It becomes the button in the email.

Why this one works

What makes this a good ask

Validates the buyer's diligence, flattering the careful evaluator persona
Asks what tipped the decision, the exact question the next buyer is asking
Proactively acknowledges the internal sign-off B2B sharing often requires
Mirrors the target reader as another careful, homework-doing buyer

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

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