B2B and enterprise

B2B: you championed this, tell them why

For an internal champion who drove adoption. Asks them to articulate why they pushed for it and stood behind the rollout internally.

Internal champions sell your product inside accounts you never enter, and their reasons for doing so are the most persuasive ammunition for the next champion. Asking why they put their credibility on the line gives future advocates a ready-made case. Copy it free and make it yours.

Subject

You drove this internally

Email body

Hi {{name}},

None of what we have accomplished with {{product}} happens without you driving it inside your organization. You put your own credibility on the line to get this adopted, and I have never lost sight of that.

Would you put into your own words why you championed it? What made you push for this over the alternatives, and how the rollout has gone for the people now using it day to day. The specific reason you stood behind it is exactly what another internal advocate needs to make the same case. A few honest sentences is all I am after, and please run it past whoever you need to first.

{{link}}

In our world, deals move when one person inside is willing to vouch for them, so your account of why you took that on helps the next champion find their footing. Truly grateful for your partnership on this.
{{sender_name}}

The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.

{{product}}Your product, service, or business name.

{{sender_name}}Your name. It also becomes the From name and the reply-to address.

{{link}}The link to where they leave their words. It becomes the button in the email.

Why this one works

What makes this a good ask

Recognizes the personal credibility the champion staked on the rollout
Asks why they pushed for it, arming the next internal advocate with a script
Includes adoption outcome as concrete proof
Builds in the run-it-past-whoever-you-need approval step for B2B comfort

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

Start with testimonials.ltd

More templates to try

B2B and enterpriseB2B: after a successful rolloutRead and select B2B and enterpriseB2B: after your careful evaluationRead and select B2B and enterpriseB2B: the ROI milestone you just hitRead and select

Back to all email templates