Email templates/Marketplace and platform
Marketplace and platform

Marketplace: for a buyer who found it

Sent to a buyer who found exactly what they were looking for. Captures the demand-side discovery story.

When a buyer finds the exact thing they wanted, there is a small spark of relief worth capturing in words. This template asks them to narrate that hunt-then-found-it moment, the precise story a hesitant new buyer needs to hear. Copy it free and make it yours.

Subject
Did you find exactly what you wanted?
Email body
Hi {{name}},

It looks like you found just what you came to {{product}} for, which is the whole reason the place exists. We are glad the match worked out.

Would you tell the story in your own words? What you were hunting for, and how it felt when you actually found it here. You do not need to write much, a sentence or two of how it really went is exactly right.

{{link}}

We are a small group keeping this marketplace running, and new buyers are cautious until someone like you tells them it delivered. An honest line from you settles that doubt. Thank you.
{{sender_name}}
The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.
{{product}}Your product, service, or business name.
{{sender_name}}Your name. It also becomes the From name and the reply-to address.
{{link}}The link to where they leave their words. It becomes the button in the email.
Why this one works

What makes this a good ask

  • Speaks to the buyer's relief of a successful search
  • The what-I-wanted-then-found-it frame writes itself
  • Reassures cautious new buyers with peer proof
  • Keeps the lift tiny with a one-or-two sentence target

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

Start with testimonials.ltd