Marketplace: why you keep coming back

Sent to a repeat user (buyer or seller) who returns to the platform often. Captures loyalty to the marketplace itself.

Repeat users have quietly voted for you again and again, which gives their words a weight first-timers cannot match. This template asks the regular why they keep choosing you over the alternatives, drawing out the loyalty story behind the habit. Copy it free and make it yours.

Subject

{{name}}, you keep choosing us

Email body

Hi {{name}},

You have come back to {{product}} more than a few times now, and choosing to return is the quietest, truest compliment a platform can get. Thank you for it.

Would you tell us why you keep choosing it, in your own words? What keeps you from going elsewhere, and what it has become for you over time. There is no right answer here, so just say it plainly however you think it.

{{link}}

We are a small team, and we would rather earn one honest paragraph from a regular like you than buy a hundred shiny words from strangers. It means a lot. Thank you.
{{sender_name}}

The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.

{{product}}Your product, service, or business name.

{{sender_name}}Your name. It also becomes the From name and the reply-to address.

{{link}}The link to where they leave their words. It becomes the button in the email.

Why this one works

What makes this a good ask

Builds on a track record of return visits, not a single event
Asks the loyalty question directly without sounding needy
Invites the over-time perspective only a regular can give
Contrasts an honest regular with paid praise to flatter sincerely

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

Start with testimonials.ltd

More templates to try

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