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Course and coaching

Cohort: after a group program

A warm request sent after a group program wraps, leaning on the shared-journey bond the cohort built together.

When a group program ends, the strongest testimonials come from the bond the cohort built, not just the curriculum. This template leans into that shared journey and asks each graduate what shifted for them personally. Copy it free and make it yours.

Subject
You and the group made it
Email body
Hi {{name}},

Watching your cohort move through {{product}} together was something special, and you carried your part of it well. The group showed up for each other, and you were a real part of that.

Now that it has settled, would you tell me what changed for you along the way? Where you started, and what you are walking away able to do. A few honest words about the journey are plenty, and there is no perfect way to phrase it.

{{link}}

I build these programs myself, without a big team behind me, so honest words from someone who lived it are what help the next group trust the road ahead. Thank you for going all in with us.
{{sender_name}}
The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.
{{product}}Your product, service, or business name.
{{sender_name}}Your name. It also becomes the From name and the reply-to address.
{{link}}The link to where they leave their words. It becomes the button in the email.
Why this one works

What makes this a good ask

  • Names the shared-cohort bond as the emotional hook
  • Asks for before-and-after change, not features
  • Lowers the bar with a few honest words are plenty
  • Personal founder nudge ties the ask to helping the next group

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

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