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Course and coaching

Membership: why you keep coming back

Sent to an ongoing membership or community member, asking what keeps them subscribed and learning month after month.

Membership testimonials work differently from course ones because the value is ongoing, not a finish line. This template asks members why they keep choosing to stay, which is the exact question a prospect is weighing. Copy it free and make it yours.

Subject
What keeps you coming back?
Email body
Hi {{name}},

You have been part of {{product}} for a while now, and the fact that you keep showing up month after month means a lot to me. This is not a one-and-done thing, and you have made it part of your routine.

I would love to know what keeps you here. What has grown for you since you joined, and why you choose to stay when there is always something else competing for your time. Say it however it comes out, long or short.

{{link}}

I keep this community running on my own, without a marketing machine, so a member explaining why it is worth staying is what helps the right person decide to join. Thank you for being one of the regulars.
{{sender_name}}
The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.
{{product}}Your product, service, or business name.
{{sender_name}}Your name. It also becomes the From name and the reply-to address.
{{link}}The link to where they leave their words. It becomes the button in the email.
Why this one works

What makes this a good ask

  • Targets the ongoing-membership angle of why they stay subscribed
  • Asks what has grown over time, framing transformation
  • Removes friction with long or short, however it comes out
  • Nudge frames their words as the deciding factor for new members

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

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