Design: after delivering a brand identity

For a designer or studio to send after delivering a brand or identity, focused on how the work changed the way the client feels about their business.

Great branding changes how a founder feels about their own business, suddenly it looks the way they always pictured it. This template asks for that emotional before-and-after, plus any reaction the new identity has already sparked. Copy it free and make it yours.

Subject

How does the new brand feel?

Email body

Hi {{name}},

Now that the new brand is in your hands, I keep wondering how it feels to finally see your business looking the way you always knew it could.

When you have a moment, would you put that into your own words? How you felt about your brand before, and what shifted once you saw it come together with {{product}}. A specific reaction, yours or a customer's, says more than any case study I could write, and a couple of sentences are plenty.

{{link}}

I take on only a handful of projects at a time, and new clients usually arrive because someone described how the work made them feel, so your note genuinely helps. It was a real pleasure building this with you.
{{sender_name}}

The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.

{{product}}Your product, service, or business name.

{{sender_name}}Your name. It also becomes the From name and the reply-to address.

{{link}}The link to where they leave their words. It becomes the button in the email.

Why this one works

What makes this a good ask

Reframes design success as how the client feels about their business
Invites a before-and-after emotional shift
Welcomes a customer reaction as outside proof
Low-volume studio referral angle

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

Start with testimonials.ltd

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