Freelancer and solo

Freelancer: you hired me again

For a client who came back and hired you a second time. Uses their repeat business itself as the proof point, peer to peer.

When a client hires you a second time, they have made a decision more convincing than any words, and naming the reason behind it is gold for the next prospect. This template mines that repeat-business signal for the why a new buyer is hunting for. Copy it free and make it yours.

Subject

Round two, and a small ask

Email body

Hi {{name}},

You came back to work with me again on {{product}}, and honestly, a client choosing to do that twice tells me more than any feedback form ever could.

Since you have now seen how I work across more than one project, would you put into your own words why you hired me a second time? What kept you from going elsewhere, and what you have gotten out of it. One concrete thing I helped you achieve beats a paragraph of kind adjectives, and a sentence or two is all I need.

{{link}}

It is just me here, so a word from someone who has worked with me more than once is about the most persuasive thing a new client can read. No need to polish it, your straight take is the one that lands.
{{sender_name}}

The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.

{{product}}Your product, service, or business name.

{{sender_name}}Your name. It also becomes the From name and the reply-to address.

{{link}}The link to where they leave their words. It becomes the button in the email.

Why this one works

What makes this a good ask

Turns the act of rehiring into the headline proof point
Speaks peer to peer, the natural register between a solo pro and a loyal client
Asks specifically why they chose you again, surfacing your real differentiator
Requests one concrete achievement over generic adjectives

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

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