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Plugin and extension

Plugin: the one you rely on

Sent to a long-time user of a plugin or extension. Captures how it quietly became essential.

The best tools fade into the background until you imagine losing them, and long-time users feel that more than anyone. This template asks the veteran to describe what the plugin quietly handles and what its absence would cost, surfacing value that daily use hides. Copy it free and make it yours.

Subject
{{name}}, it has been a while
Email body
Hi {{name}},

You have had {{product}} installed and working for a long stretch now, and the tools we forget are even running are usually the ones we would miss most if they vanished.

Would you put into words how it fits your day now? What it quietly handles, and what going back to life without it would actually cost you. A couple of plain sentences are perfect, no need to make it grand.

{{link}}

We are a small team keeping {{product}} maintained year after year, and a long-time user saying it stuck means more to a newcomer than anything we could claim. Thank you for sticking around.
{{sender_name}}
The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.
{{product}}Your product, service, or business name.
{{sender_name}}Your name. It also becomes the From name and the reply-to address.
{{link}}The link to where they leave their words. It becomes the button in the email.
Why this one works

What makes this a good ask

  • Builds on long tenure, not a single recent moment
  • The imagine-life-without-it frame surfaces real value
  • Honors quiet, invisible reliability as the highest praise
  • Casts longevity itself as proof for cautious newcomers

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

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