Course and coaching

Course: after a key module lands

Sent partway through a course when a pivotal module lands, capturing the win in motion before the finish line.

You do not have to wait for the finish line to collect a great testimonial. This template catches a learner right after a pivotal module lands, when the breakthrough is freshest and most vivid. Copy it free and make it yours.

Subject

That module clicked, did it not?

Email body

Hi {{name}},

You are not done with {{product}} yet, but I could tell the last module landed for you. Sometimes the biggest shift happens in the middle, not at the end, and I did not want that moment to pass unmarked.

While you are still in it, would you tell me what just opened up? The thing that finally made sense, or the way you are thinking differently now. Even one small win is worth putting into words, and it does not need to be polished.

{{link}}

I run this course on my own, without a team handling the details, so a few honest words from someone mid-journey are what help a newcomer picture themselves getting there. Thank you for keeping at it.
{{sender_name}}

The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.

{{product}}Your product, service, or business name.

{{sender_name}}Your name. It also becomes the From name and the reply-to address.

{{link}}The link to where they leave their words. It becomes the button in the email.

Why this one works

What makes this a good ask

Captures a mid-course win rather than waiting for completion
Frames the milestone as the shift in the middle for freshness
Even one small win is worth putting into words lowers the bar
Nudge positions their in-progress voice as relatable to newcomers

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

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