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Mobile app

Mobile app: once it is a habit

For app makers, sent to users who have built a real habit. It asks for words you can show, not just a star rating.

Use this for mobile app users who have made your product part of their routine. It works because habit creates specific memories, small moments, and practical reasons that a simple rating can never show. Take the free template and make it fit your app.

Subject
{{name}}, what does {{product}} do for your day?
Email body
Hi {{name}},

You have been using {{product}} enough that it seems to have earned a spot in your routine, which is the best thing an app can hope for.

Would you tell us, in your own words, what it actually does for your day? A quick sentence helps the next person far more than a tap ever could. No perfect wording needed.

{{link}}

We are a small team shipping this app ourselves, so an honest line from a real user like you is worth more than any ad we could run. Thank you.
{{sender_name}}
The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.
{{product}}Your product, service, or business name.
{{sender_name}}Your name. It also becomes the From name and the reply-to address.
{{link}}The link to where they leave their words. It becomes the button in the email.
Why this one works

What makes this a good ask

  • Targets engaged users, whose words carry the most weight.
  • Explicitly asks for words over a silent star rating.
  • Names the part of their routine the app fits into.
  • Quick and mobile-friendly to answer.

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

Start with testimonials.ltd

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