Newsletter: what keeps you opening

Sent to a newsletter subscriber or reader. Asks what keeps them opening each issue.

An opened email in a crowded inbox is a quiet vote of trust, repeated issue after issue. This template asks the loyal subscriber what keeps them clicking in and which part they skip to first, the specifics a curious new reader wants. Copy it free and make it yours.

Subject

What makes you open it?

Email body

Hi {{name}},

You have been opening {{product}} issue after issue, and in an inbox that buries most things, a subscriber who keeps clicking in is the kindest signal I get.

Would you tell me what keeps you opening it, in your own words? The bit you skip to first, or the issue that made you glad you subscribed. One honest sentence helps a curious reader far more than my own description ever could.

{{link}}

It is just me writing this, so a few words from a real reader like you carry weight no signup page can. Thank you for reading along.
{{sender_name}}

The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.

{{product}}Your product, service, or business name.

{{sender_name}}Your name. It also becomes the From name and the reply-to address.

{{link}}The link to where they leave their words. It becomes the button in the email.

Why this one works

What makes this a good ask

Built on the open habit, the truest newsletter loyalty signal
Asks for the favorite part, an easy and specific prompt
Uses a solo-creator first-person voice for intimacy
Positions reader words above the creator's own self-description

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

Start with testimonials.ltd

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