Creator: why you back me

Sent to a paid community or Patreon-style supporter. Asks why they choose to support the creator financially.

Choosing to pay for something that could be free is the loudest endorsement a fan can give. This template asks paid supporters why they back you and what they would tell someone on the fence, turning their belief into words that recruit the next backer. Copy it free and make it yours.

Subject

Why you chose to chip in

Email body

Hi {{name}},

You stepped up to support {{product}} with your own money, and when so much online is free, choosing to pay is about the loudest vote of belief a person can cast. I do not take yours for granted.

Would you share why you chip in, in your own words? What made it worth it to you, and what you would tell someone weighing whether to join. Say it however it comes out, a sentence is plenty and honest beats flattering.

{{link}}

It is just me and a tiny circle keeping this going on what supporters give, so a word from a backer like you does more to convince the next one than anything I could say myself. Thank you for believing in it.
{{sender_name}}

The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.

{{product}}Your product, service, or business name.

{{sender_name}}Your name. It also becomes the From name and the reply-to address.

{{link}}The link to where they leave their words. It becomes the button in the email.

Why this one works

What makes this a good ask

Recognizes paying as the strongest possible vote of belief
Asks what would convince the next potential supporter
Speaks directly to conversion of fence-sitting fans
Keeps it humble with honest-beats-flattering framing

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

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