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Agency and done-for-you

Agency: gentle follow-up for a busy client

A no-guilt professional nudge to a client who did not reply to the first ask. Keeps it light and gives them an even easier path.

The follow-up is where most testimonial campaigns quietly die, because senders either give up or start to nag. A nudge that acknowledges the silence, removes the guilt, and offers an easier path tends to recover replies the first email missed. Copy it free and make it yours.

Subject
No pressure, just floating this back up
Email body
Hi {{name}},

I know your inbox is a busy place, so I am only gently floating my earlier note about {{product}} back to the top in case it slipped by.

If you have a spare minute, a few honest words about how the work landed for you would help us more than you might guess. Even one line naming the outcome you cared about most is plenty, and if writing feels like a chore, a quick recorded clip on your phone works just as well.

{{link}}

We are a small team that leans on word of mouth, so this is genuinely useful whenever you can get to it. And if now is not the time, no worries at all, I will not chase it again.
{{sender_name}}
The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.
{{product}}Your product, service, or business name.
{{sender_name}}Your name. It also becomes the From name and the reply-to address.
{{link}}The link to where they leave their words. It becomes the button in the email.
Why this one works

What makes this a good ask

  • Opens by acknowledging their busy inbox so the nudge never feels like guilt
  • Explicitly promises not to chase again, which lowers the social cost of ignoring it
  • Offers a recorded clip as an even-easier path than writing
  • Shrinks the ask to a single line naming one outcome

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

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