Email templates/Agency and done-for-you
Agency and done-for-you

Agency: you referred us, say it too

For a client who already sent a referral. Acknowledges that warm act and asks them to make their endorsement public in their own words.

A client who has already referred you has cleared the hardest bar, they have staked their own reputation on yours. Asking them to say publicly what they already said privately is one of the lowest-friction testimonial requests you can send. Copy it free and make it yours.

Subject
Thank you for the introduction
Email body
Hi {{name}},

You pointed someone our way after our work on {{product}}, and I want you to know that kind of introduction is about the highest compliment a client can pay us.

Since you clearly felt good enough to vouch for us privately, would you be willing to say the same thing where others can see it? Just what we did for you and why you felt comfortable passing our name along. A few sentences in your own words is exactly right, and there is no need to overthink it.

{{link}}

We grow almost entirely through people like you doing what you just did, so having your endorsement out in the open helps the next person take the same leap of faith. I am genuinely grateful either way.
{{sender_name}}
The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.
{{product}}Your product, service, or business name.
{{sender_name}}Your name. It also becomes the From name and the reply-to address.
{{link}}The link to where they leave their words. It becomes the button in the email.
Why this one works

What makes this a good ask

  • Leverages a referral the client already made as proof they believe in you
  • Frames the ask as simply making a private endorsement public, an easy yes
  • Echoes the referrer's own motive for authenticity
  • Keeps it short and low-pressure with no overthinking needed

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

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