E-commerce and DTC

E-commerce: to a repeat customer

For shoppers who keep coming back. It acknowledges the loyalty and asks why they keep choosing you.

Subject

Thank you for coming back, {{name}}

Email body

Hi {{name}},

I noticed you have ordered from {{product}} more than once, and that means a lot to a small team like ours.

Would you share what keeps you coming back, in your own words? Even a line about your favorite thing helps someone on the fence decide. No perfect wording needed, and a photo is a bonus if you have one.

{{link}}

Honest words from regulars like you are the best advertising we have. Thank you for being one of them.
{{sender_name}}

The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.

{{product}}Your product, service, or business name.

{{sender_name}}Your name. It also becomes the From name and the reply-to address.

{{link}}The link to where they leave their words. It becomes the button in the email.

Why this one works

What makes this a good ask

Loyalty is the hook: returning customers are your warmest askers.
"Why you keep coming back" is an easy, genuine prompt.
No discount bribe, so the words stay honest.
Short and grateful.

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

Start with testimonials.ltd

More templates to try

E-commerce and DTCE-commerce: a week after deliveryRead and select General and all-purposeThe simple honest askRead and select General and all-purposeThe one-sentence askRead and select

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