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E-commerce and DTC

E-commerce: after a gift purchase

For customers who bought your product as a gift. Asks warmly how the recipient reacted and what the gifting moment was like.

Gift buyers carry a quiet worry: did it actually delight the person it was for? This template leans into that exact feeling, asking how the moment landed rather than how the product performs, which pulls out warm, story-shaped words that future shoppers trust. Copy it free and make it yours.

Subject
How did the gift go over?
Email body
Hi {{name}},

You picked up {{product}} as a gift, and I have been quietly hoping it landed well.

If you have a minute, would you tell us who it was for and how they reacted when they opened it? A line or two in your own words is plenty, and there is no perfect wording needed. A photo of the moment, if you happened to catch one, is always lovely to see.

{{link}}

We are a tiny team, and hearing how a gift was received is what helps the next person feel sure about choosing us for someone they love. Thank you for trusting us with it, {{name}}.
{{sender_name}}
The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.
{{product}}Your product, service, or business name.
{{sender_name}}Your name. It also becomes the From name and the reply-to address.
{{link}}The link to where they leave their words. It becomes the button in the email.
Why this one works

What makes this a good ask

  • Centers the recipient's reaction, the emotional core of gifting
  • Invites a candid moment-of-opening photo without pressure
  • Frames the ask around helping future gift-buyers feel confident
  • Warm, low-effort phrasing that respects a busy customer

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

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