E-commerce and DTC

E-commerce: first impression after unboxing

Sent one to three days after delivery to catch the fresh excitement of opening the box. Photo-welcome and quick.

The first ninety seconds with a new product hold the most vivid, quotable reactions a customer will ever have. This template reaches them inside that narrow window, asking for the raw opening-the-box impression before the novelty wears off. Copy it free and make it yours.

Subject

First impressions, {{name}}?

Email body

Hi {{name}},

Your {{product}} should have arrived just a day or two ago, while everything still feels new.

That first-impression feeling fades fast, so I wanted to catch you while it is fresh. Would you share what went through your mind when you opened the box and got your hands on it? Even a sentence is plenty, and a quick photo of it newly unpacked is always welcome.

{{link}}

We are a small crew packing these by hand, and a few honest words from someone who just opened theirs help newcomers picture the same moment. Thank you for letting us be part of it, {{name}}.
{{sender_name}}

The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.

{{product}}Your product, service, or business name.

{{sender_name}}Your name. It also becomes the From name and the reply-to address.

{{link}}The link to where they leave their words. It becomes the button in the email.

Why this one works

What makes this a good ask

Times the ask to the high-emotion unboxing window
Names the fading-excitement reason for reaching out now
Encourages a fresh-out-of-the-box photo for visual proof
Hand-packed framing makes the small-team nudge feel personal

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

Start with testimonials.ltd

More templates to try

E-commerce and DTCE-commerce: a week after deliveryRead and select E-commerce and DTCE-commerce: to a repeat customerRead and select E-commerce and DTCE-commerce: after a gift purchaseRead and select

Back to all email templates