Email templates/Local and brick-and-mortar
Local and brick-and-mortar

Local: right after the visit

For shops, clinics, studios, and trades, sent soon after a visit or a completed job, while the experience is fresh.

Subject
Thanks for stopping by, {{name}}
Email body
Hi {{name}},

It was great having you in with {{product}}. I hope everything was just what you needed.

If you have a moment, would you share how it went in your own words? What you came in for, and how it turned out. A sentence is plenty, and there is no wrong way to say it.

{{link}}

We are a small local business, and a few honest words from neighbors like you are how others nearby find us. Thank you, and we hope to see you again.
{{sender_name}}
The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.
{{product}}Your product, service, or business name.
{{sender_name}}Your name. It also becomes the From name and the reply-to address.
{{link}}The link to where they leave their words. It becomes the button in the email.
Why this one works

What makes this a good ask

  • Sent while the visit is fresh, so details are easy to recall.
  • Warm, neighborly tone that suits a local business.
  • Asks about the experience, which is the local proof that converts.
  • Tiny ask, big goodwill.

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

Start with testimonials.ltd