Email templates/Local and brick-and-mortar
Local and brick-and-mortar

Trades: after a home job

For tradespeople after finishing a job at a customer's home. Neighborly tone, focused on how the work turned out.

For tradespeople, the next job almost always comes from a neighbor's recommendation. This template borrows that exact dynamic, asking a satisfied homeowner to put into words how the work went and whether they would point others your way. Copy it free and make it yours.

Subject
How is the job holding up?
Email body
Hi {{name}},

Now that we have wrapped up the {{product}} work at your place, I hope everything is running just as it should.

If you have a moment, would you say a few words about how the job went? What you needed done, and whether you would feel good sending a neighbor our way. There is no wrong way to put it, and a sentence is plenty.

{{link}}

We are a small local outfit, and honest words from folks whose homes we have worked in are how others nearby decide to give us a call. Thank you for having us out, {{name}}.
{{sender_name}}
The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.
{{product}}Your product, service, or business name.
{{sender_name}}Your name. It also becomes the From name and the reply-to address.
{{link}}The link to where they leave their words. It becomes the button in the email.
Why this one works

What makes this a good ask

  • Neighborly, word-of-mouth framing fits the trades
  • Asks the referral-style would you send a neighbor question
  • Grounds the ask in the specific job completed
  • Respects the customer's time with a low bar

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

Start with testimonials.ltd