Local: for a loyal regular

For the regulars who keep coming back to your local spot. Loyalty and recognition, neighborly and warm.

Regulars are a local business's living proof, the familiar faces that signal a place is worth returning to. This template turns that loyalty into words, asking your regulars what keeps them coming back in a way that reads as recognition rather than a request. Copy it free and make it yours.

Subject

Always good to see you

Email body

Hi {{name}},

You have become a familiar face around here, and honestly, we look forward to seeing you for {{product}}.

Since you keep coming back, would you tell others what keeps you returning? What made this your spot, and what it feels like to be a regular here. No need to get it just right, a couple of honest words is plenty.

{{link}}

We are a small neighborhood business, and a word from a regular like you means more to someone deciding to try us than any sign in the window ever could. Thank you for being one of ours, {{name}}.
{{sender_name}}

The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.

{{product}}Your product, service, or business name.

{{sender_name}}Your name. It also becomes the From name and the reply-to address.

{{link}}The link to where they leave their words. It becomes the button in the email.

Why this one works

What makes this a good ask

Celebrates the regular, making the ask feel like recognition
What made this your spot surfaces loyalty drivers
Contrasts a real regular's word with marketing signage
Neighborhood framing reinforces belonging

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

Start with testimonials.ltd

More templates to try

Local and brick-and-mortarLocal: right after the visitRead and select Local and brick-and-mortarTrades: after a home jobRead and select Local and brick-and-mortarStudio: after a classRead and select

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