E-commerce and DTC

E-commerce: for repeat reorders

For customers who keep reordering the same consumable. Asks why it earned a permanent place in their routine.

Nothing convinces a hesitant buyer like learning a product became part of someone's everyday routine. This template speaks to loyal reorderers, asking the simple question of why it earned a permanent place, and the answers double as the most durable kind of social proof. Copy it free and make it yours.

Subject

You keep coming back

Email body

Hi {{name}},

I noticed {{product}} has become something you reorder, and that quietly made our week.

When something earns a permanent spot in your routine, there is usually a reason behind it. Would you tell us what keeps you reaching for it again and again? A sentence about why it stuck is plenty, and it does not need to sound polished at all.

{{link}}

We are a small operation, and a word from someone who has actually made us a habit carries more weight with newcomers than anything we could say ourselves. Thank you for keeping us in your cupboard, {{name}}.
{{sender_name}}

The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.

{{product}}Your product, service, or business name.

{{sender_name}}Your name. It also becomes the From name and the reply-to address.

{{link}}The link to where they leave their words. It becomes the button in the email.

Why this one works

What makes this a good ask

Built on the strongest proof point, repeat behavior
Asks the why it stuck question that surfaces real benefits
Flatters the customer by noticing their loyalty
Frames a habit as more credible than any marketing claim

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

Start with testimonials.ltd

More templates to try

E-commerce and DTCE-commerce: a week after deliveryRead and select E-commerce and DTCE-commerce: to a repeat customerRead and select E-commerce and DTCE-commerce: after a gift purchaseRead and select

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