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Email templates/SaaS and software
SaaS and software

SaaS: right after a win

Send this when a customer just hit a milestone in your software, while the result is fresh and the goodwill is high.

Subject
While {{product}} is still fresh for you
Email body
Hi {{name}},

Looks like {{product}} has been working for you, and while the result is still fresh, I wanted to ask a small favor.

Would you tell the story in your own words? What were you struggling with before, and what changed once you started using it. A sentence or two is perfect, and specific beats polished every time.

{{link}}

We are a small team, so honest words from real users are what help others give us a try. Type it or record a quick video, whichever is faster.
{{sender_name}}
The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.
{{product}}Your product, service, or business name.
{{sender_name}}Your name. It also becomes the From name and the reply-to address.
{{link}}The link to where they leave their words. It becomes the button in the email.
Why this one works

What makes this a good ask

  • Times the ask to a real win, when people are happiest to help.
  • Asks for the before-and-after, the most persuasive shape of proof.
  • "Specific beats polished" guides them to a useful answer.
  • Keeps the lift to a sentence or two.

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

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