SaaS and software

You just renewed, mind sharing why?

Sent right after a subscription renewal, treating the renewal as a vote of confidence and asking what made staying worth it.

A renewal is the clearest behavioral signal that someone genuinely values your product, which makes it a perfect trigger for an ask. This template works because it converts that vote of confidence into words about why people stay, the exact reassurance prospects want. Take it, fire it after renewal events, and make it yours.

Subject

Thanks for sticking with us, {{name}}

Email body

Hi {{name}},

You just renewed with {{product}}, and that quiet vote of confidence does not go unnoticed. Thank you.

Since you decided we were worth another go, would you put into words why? What keeps {{product}} earning its place for you. Even a couple of honest lines would be gold, and there is no perfect way to phrase it. Type it or record a quick video, whichever suits you.

{{link}}

We are a small team, and hearing why people stay helps us help the next person decide. Thank you again for the renewal, {{name}}.
{{sender_name}}

The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.

{{product}}Your product, service, or business name.

{{sender_name}}Your name. It also becomes the From name and the reply-to address.

{{link}}The link to where they leave their words. It becomes the button in the email.

Why this one works

What makes this a good ask

Renewal proves real satisfaction, the ideal moment to ask
Frames the renewal itself as meaningful and noticed
Prompt about why they stay yields retention-focused words
Gratitude-forward so it never feels grabby

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

Start with testimonials.ltd

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