SaaS and software

SaaS: to a power user

For the customers who clearly rely on your tool every day. It treats them as the expert they are and asks what they would tell a peer.

Subject

You clearly know {{product}} well, {{name}}

Email body

Hi {{name}},

You have gotten more out of {{product}} than most, so your opinion carries real weight with me.

If someone just like you asked whether {{product}} was worth it, what would you tell them? The part that earned its place in your day, in your own words. No need to cover everything, just what matters to you.

{{link}}

We are a small team without a big marketing budget, so a few honest words from a real user like you are worth more than anything we could write. Thank you.
{{sender_name}}

The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.

{{product}}Your product, service, or business name.

{{sender_name}}Your name. It also becomes the From name and the reply-to address.

{{link}}The link to where they leave their words. It becomes the button in the email.

Why this one works

What makes this a good ask

Recognizes their usage, which makes the ask feel earned.
Frames it as advice to a peer, an easy and natural angle.
Invites the specific feature or workflow they love.
Low pressure, high relevance.

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

Start with testimonials.ltd

More templates to try

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