SaaS and software

You already vouched, put it in words?

Reaches out after a customer refers someone or brings a teammate, noting they have already vouched and asking them to say it publicly.

When a customer refers someone, they have already done the hard part: vouching for you. This template works because it simply asks them to make public an endorsement they have already given privately, which is a remarkably easy yes. Copy it, trigger it after a referral or teammate invite, and make it yours.

Subject

Thanks for the intro, {{name}}

Email body

Hi {{name}},

Thank you for bringing someone over to {{product}}. Sending a person our way is about the highest compliment there is, and I do not take it for granted.

Since you already vouched for us privately, would you put a few honest words out where others can see them too? Just why you felt good recommending {{product}}, in your own words. A sentence or two is plenty, typed or as a quick video, whichever is faster.

{{link}}

We are a small team, and a public word from someone who already referred a friend carries serious weight. Thank you, genuinely, for the trust.
{{sender_name}}

The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.

{{product}}Your product, service, or business name.

{{sender_name}}Your name. It also becomes the From name and the reply-to address.

{{link}}The link to where they leave their words. It becomes the button in the email.

Why this one works

What makes this a good ask

Builds on a referral, the strongest trust signal there is
The private-to-public framing feels like a small natural step
Recognizes the referral generously up front
Their endorsement reason makes ideal testimonial copy

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

Start with testimonials.ltd

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