SaaS and software

You rated us high, would you say why?

Follows up with a high-scoring promoter, gently asking them to put the reason behind their score into their own words.

Someone who just handed you a top score has already told you they are happy, so the only thing left is to capture why in their words. This template works because it builds on a fresh, positive signal and asks for the story behind the number that prospects actually read. Use it, trigger it on high scores, and make it yours.

Subject

You scored us high, {{name}}

Email body

Hi {{name}},

You recently rated {{product}} right near the top, and that honestly made our day. Thank you for that.

Would you mind putting the reason into words? Just what earned that high mark for you, in your own words. A line or two is all I am after, no perfect phrasing needed, and a quick video says it just as well as typing.

{{link}}

We are a small team, and the story behind a high score helps the next person far more than the number alone. Thank you for taking a moment, {{name}}.
{{sender_name}}

The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.

{{product}}Your product, service, or business name.

{{sender_name}}Your name. It also becomes the From name and the reply-to address.

{{link}}The link to where they leave their words. It becomes the button in the email.

Why this one works

What makes this a good ask

Targets a proven promoter who already signaled delight
Turns an abstract score into a concrete reason
Makes the ask feel like a natural next step
Frames the why as more useful than the number

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

Start with testimonials.ltd

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