SaaS and software

One year with us, thank you

Marks a one-year customer anniversary with genuine gratitude before inviting them to share their longer-term experience.

A one-year anniversary is a built-in reason to reconnect, and a long-tenured customer carries unusual credibility when they speak up. This template works because it pairs milestone gratitude with a prompt for the kind of deeper, lived-in words that newer prospects find deeply reassuring. Take it, fire it on the anniversary date, and make it yours.

Subject

A year with {{product}}, {{name}}

Email body

Hi {{name}},

It has been a whole year since you joined {{product}}, and I just wanted to stop and say thank you. A year is a real vote of confidence.

If you have a moment to mark it, would you share what this year with {{product}} has been like, in your own words? What it helps you do now that it did not before. A few honest words are plenty, no perfect wording needed, and a quick video works beautifully too.

{{link}}

We are a small team, and hearing from someone who has been around a year carries real weight for the people just starting out. Thank you for the year, {{name}}.
{{sender_name}}

The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.

{{product}}Your product, service, or business name.

{{sender_name}}Your name. It also becomes the From name and the reply-to address.

{{link}}The link to where they leave their words. It becomes the button in the email.

Why this one works

What makes this a good ask

Anniversary milestone gives a natural, warm reason to reach out
Long tenure adds credibility to the words you collect
Prompt about a year of use yields depth, not a quick blurb
Gratitude-led so the milestone feels celebrated

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

Start with testimonials.ltd

More templates to try

SaaS and softwareSaaS: right after a winRead and select SaaS and softwareSaaS: to a power userRead and select SaaS and softwareYou are all set up, while it is freshRead and select

Back to all email templates