SaaS and software

You switched: what made it worth it?

For customers who moved to your product from another tool, asking what made the switch worth it without naming competitors.

Customers who switched to you from another tool carry the most persuasive story of all: a direct before-and-after that prospects evaluating you want to hear. This ask works because it draws out that contrast naturally, without ever naming a competitor or sounding combative. Use it, trigger it for known switchers, and make it yours.

Subject

What made the switch worth it, {{name}}?

Email body

Hi {{name}},

You moved over to {{product}} from something else, and switching tools is never nothing. So thank you for making the leap.

Would you share what made the switch worth it, in your own words? What was frustrating before, and what feels better now that you are here. A sentence or two is perfect, no perfect wording needed, and you can type it or record a quick video.

{{link}}

We are a small team, and a switching story from someone like you helps others stuck on the fence make their move. Thank you for taking a moment, {{name}}.
{{sender_name}}

The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.

{{product}}Your product, service, or business name.

{{sender_name}}Your name. It also becomes the From name and the reply-to address.

{{link}}The link to where they leave their words. It becomes the button in the email.

Why this one works

What makes this a good ask

Switchers tell a vivid before-and-after by nature
Avoids naming competitors while still surfacing contrast
Acknowledges that switching takes real effort
Speaks directly to prospects weighing a change

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

Start with testimonials.ltd

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