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Nonprofit and community

Nonprofit: what keeps you giving

Sent to a monthly or recurring donor. Captures the sustained belief behind ongoing support.

A recurring gift is belief expressed on a schedule, which makes the donor behind it uniquely persuasive to others weighing the same step. This template asks what keeps them giving month after month, turning quiet commitment into words that recruit. Copy it free and make it yours.

Subject
{{name}}, what keeps you giving?
Email body
Hi {{name}},

You have given to {{product}} month after month, and a one-time gift is kind while a standing one is a quiet act of belief. We do not take yours lightly.

Would you tell us what keeps you giving, in your own words? What you believe this work is doing, and why it earns a place in your month. A few honest words are plenty, and plain beats polished here.

{{link}}

We are a small team, and someone on the fence about giving regularly trusts a steady supporter like you far more than any appeal we write. Thank you for staying with us.
{{sender_name}}
The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.
{{product}}Your product, service, or business name.
{{sender_name}}Your name. It also becomes the From name and the reply-to address.
{{link}}The link to where they leave their words. It becomes the button in the email.
Why this one works

What makes this a good ask

  • Distinguishes recurring belief from one-time generosity
  • Asks what the work is doing, surfacing impact in their words
  • Targets fence-sitters considering recurring gifts
  • Keeps the emotional ask light with a few-honest-words frame

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

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