Nonprofit: a thank-you and a small ask

For causes, sent to a supporter, volunteer, or someone you serve. It leads with gratitude and asks why the work matters to them.

Use this when writing to a supporter, volunteer, donor, or someone your nonprofit has served. It works because gratitude comes first, so the ask feels connected to shared purpose instead of extraction. Copy it free and make it true to your cause.

Subject

Thank you for standing with {{product}}

Email body

Hi {{name}},

Thank you for being part of {{product}}. People like you are the reason any of this is possible.

When you have a moment, would you share why this matters to you, in your own words? What made you care, or a moment that stayed with you. There is no right way to say it, and even a sentence helps.

{{link}}

We are a small team doing this work, and honest words from supporters like you are how we reach the next person who wants to help. Thank you, truly.
{{sender_name}}

The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.

{{product}}Your product, service, or business name.

{{sender_name}}Your name. It also becomes the From name and the reply-to address.

{{link}}The link to where they leave their words. It becomes the button in the email.

Why this one works

What makes this a good ask

Leads with sincere thanks, which fits a mission-driven voice.
Asks why the work matters to them, surfacing heartfelt stories.
No pressure, plenty of warmth.
Words that help the cause reach more people.

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

Want this sent and tracked for you?

testimonials.ltd sends this email for you, links it to a page where your customer leaves their words, and shows you who opened, clicked, and replied. Pay once, keep every one.

Start with testimonials.ltd

More templates to try

General and all-purposeThe simple honest askRead and select General and all-purposeThe one-sentence askRead and select General and all-purposeA personal note from the founderRead and select

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