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Nonprofit and community

Nonprofit: why you give your time

Sent to a volunteer after an event or campaign. Captures the personal reason they show up.

Volunteers give the rarest resource there is, their time, and their reasons for doing so move others to follow. This template asks them to share that personal why in plain words, the kind of story that turns a flyer-reader into the next sign-up. Copy it free and make it yours.

Subject
Why you showed up matters
Email body
Hi {{name}},

You gave your time to {{product}} during the last push, and time is the one thing nobody gets back. That you spent some of yours with us is not lost on any of us.

Would you share why you showed up, in your own words? What pulled you in, and what the day actually felt like from where you stood. No need to polish it, the honest version is the one that moves people.

{{link}}

We are a lean group doing this work, and the next volunteer often signs up because someone like you described the why better than any flyer could. Thank you for giving your hours.
{{sender_name}}
The placeholders

Swap these in for your own details

{{name}}The recipient's first name. Falls back to a friendly greeting if you do not have it.
{{product}}Your product, service, or business name.
{{sender_name}}Your name. It also becomes the From name and the reply-to address.
{{link}}The link to where they leave their words. It becomes the button in the email.
Why this one works

What makes this a good ask

  • Honors the volunteer's time before asking for anything
  • Draws out the personal why that recruits the next volunteer
  • Asks for the felt experience, not a formal statement
  • Frames their honest words as the best recruiting tool the cause has

Want to get the timing and tone right before you send? Read our full guide to testimonial request emails.

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